Leadership in Plane View

Great post this morning on Three Minds @ Organic. In it, there is one of the most succinct and spot on definition of leadership I've encountered:

"We got honest communication from the person in charge. Leadership is the reduction of uncertainty in organizations, and it comes from clear messages, which lead to focused actions."

We have all heard the stories of JetBlue passengers sitting on the tarmac for as much as 10 hours without explanation. The author of this post had a very different experience. In fact, he ranks the experience, having to wait nearly 100 minutes, as exceptional. Why, you ask?

Apparently, JetBlue has made some important changes in how they communicate with their customers in situations such as this. The pilot communicated the situation clearly--there would be a wait of 100 minute, the cabin would be made as comfortable as possible, the beverage service would begin, and electronic devices could be used. The pilot went so far as to offer his cell in case someone needed to make other arrangements. And, here is the best part, the pilot offered the option of de-boarding and returning at the appropriate time (unheard of in my experience.)

While this might still be a frustrating occurrence, at least the passengers understood the situation. The pilot addressed the uncertainty by providing clear choices to the passengers. Communicating clearly and providing options are necessary ways to involve your customer in the solution. If the customer is involved, the solution will be satisfactory.

Who's In your Reading List?

Sorry about the lag time. I've been busier than the proverbial one-armed paper hanger (apologies to paper hangers of any number of arms if you find this offensive.) As I've gotten back up to speed on my blog reading (my Bloglines was quite full) it occurred to me that blogs have become essential reading for me. As I am time-crunched most of the time, blogs have, in many respects, replaced much of the professional reading I used to do, although I still find time to read books and articles that are must-haves.

What I love most is that I am able to have a conversation, of sorts, with people in all kinds of environments. Some of these people are such leading figures in their fields that I would never have been able to have the opportunity to get their thoughts and insights without purchasing a book or flying to a conference. So, here are a few of the folks I'm reading (some I've mentioned before, but that just underscores how much value I find in their writings):

Seth Godin: pure genius. His thoughts extend well beyond web marketing. His leadership and creativity are evident in nearly every post.

Meredith Farkas: great blog that is library related, offering a mixture of tech, teaching, and commentary on the blogsphere.

Stan Schroeder: his FranticIndustries blog is the best tech turn-on I've found. So may great web tools are passed along that I am afraid to not read it.

Bob Sutton: I love the plain language and common sense in his thoughts on leadership.

I've talked about Kent Blumberg before. He is really dedicated to engaging his readers in a conversation. Lots of experience and wisdom there.

Joel Spolsky: mostly tech related, but a creative thinker. His thoughts extend to many areas of leadership. For instance, his company's 3 year internship program is one of the best I've heard.

Garr Reynolds: as a trainer and presenter, I find his stuff to be indispensable. His ideas about design and delivery have completely changed how I develop presentations. I'm a better presenter because he blogs.

I read alot more, but these are the ones that stand out. Please take a moment to share who you're reading and why you find them to be so compelling.

Caring is the Difference

There is a great post in the PLA blog that spells out what I think is the most crucial ingredient in running a library--or anything, really. The concept is that we must care. Very simply stated, huh?

Well, it isn't so simple in practice. While I know that we do care about making sure customers' needs are met, and we do care about being accurate and competent in what we do, we do need to do more to find out what those needs are. Many of us approach providing service with a huge set of assumptions. We know what they want and we know how to get it for them. However, customers behaviors are changing, and so are their options.

We are seeing more and more customers who are able to use the computer to find information. It will be a losing proposition trying to convince them that Googling the answer is not always the best approach. How do we bridge this perceptual gap? Customers are wanting to IM and chat questions (really looking for the 24 hour convenience model?). How do we meet this demand in a way that is attractive to them and effective for us? How do we go about developing an online community that engages customers and makes them feel like they want to spend time with us? What do we do to compete with the Amazons and Borders? We are no longer in a field of one.

Libraries have plenty of competition for the most important commodity--time. Customers will choose to spend their valuable time in places that make them feel good. They will want to return to places that get it right. In my opinion, the only way we are going to show that we care, and get it right, is to have a consistent dialog with customers to find out what they want.

What are some things you are doing to learn more about your customers? Are you approaching service in a different way? I'd love to hear about it. Maybe you're doing something that will help us all demonstrate just a little better that we do care.

Again with the Presentations

At the risk of being redundant, as I've delved into the subject on numerous occasions, I want to talk about a couple of seemingly minor, yet crucial, things to remember when making presentations: timing and equipment.

First, let's talk about timing. Simply stated, if you have been alloted 15 minutes, then you MUST complete your presentation, with built-in time for questions, in that 15 minutes. You should never go over your time. Recently, I was in the audience at a program where one of the speakers nervously spoke for about 15 or 20 minutes longer than his alloted time. As a presenter, I couldn't help but notice the body language of the audience. As he continued talking well past his time, the audience was shifting, yawning, looking at their watches, and mentally checking out. I believe his nerves got the best of him, because he didn't even notice. The sad truth is that he lost this audience.

Why do you think presenters exceed their time limits? Many times it is lack of preparation. Most people are going to be nervous when making a presentation. If you not properly prepared, nerves will take over and you run the risk of rambling. I've done it, and its a killer. You are hating being the speaker, because you know you're not connecting with the material or the audience, and the audience hates it because they are captives.

The key is to rehearse. Rehearse in the mirror, rehearse with a friend, or have your child be your audience. Tape record yourself doing the presentation. Whatever it takes--learn the material and be prepared. It eases the nerves and lifts your confidence.

Now, what about equipment? Let's assume that you've worked diligently to put together a very visually appealing powerpoint presentation. You have made sure it is well structured, on point, and is designed to motivate your audience. You are ready to make this presentation and win over this group. When you get there, with your jump drive loaded with your presentation, you see that the hosts have arranged a Mac PowerBook for your talk. Nice computer! Wrong computer! If you don't have a back-up plan, your toast. (Always have a back-up plan!) Make sure you get these details straight when you agree to a presentation. Think about these things:
type of computer
type of software
projector issues
Internet capabilities (if relevant)
audio issues (if relevant)

Are there any equipment questions you can think of?

By the way, here's a tip. We've all seen the person fumbling with the mouse to try to go the previous slide when they have accidentally advanced the presentation. On PC's loaded with later versions of PowerPoint, there's no need to right-click and select "previous." Just use the forward and back arrow keys. It's that simple.

Mea Culpa...And Here's What I'm Going to Do about It

There is an excellent theme running today among several posts I read. The theme is that there are many ways to formulate an apology, with many wrong ways and only a few right ways. The gist is that an apology must be complete. So, you must apologize, take responsibility for the wrongdoing, and ask how you can regain trust. This is great. It will go a long way toward rekindling communication and getting all parties back to the business at hand. Here are some other things to consider:

Make your apology and have a clearly defined resolution.
If I have committed the mistake, wrongdoing, grievance, oversight, etc., I must be prepared to address the concerns and have measures in place to offer my customer. For instance, if I've overcharged a customer, I need to be ready and able to offer recompense and some incentive to regain the loyalty of that customer--at the time that I'm offering the apology. My apology will not have the same impact if I must receive permission to offer a refund and a coupon for a free whatever.

If it is a more complex issue, such as a failure to meet a product delivery deadline due to unforseen technical issues, and some clear failures to communicate these issues, simple apologies and incentives are not enough. Make sure to have a clear outline of the steps you have taken to resolve the technical issues, communicate the timeline for completing the steps, and select a mutually agreed date for delivery. At this point, the only way to regain the trust of the customer is to keep the lines of communication open and, by all means, deliver a quality product on the selected date.

Be aware of your procedures when "making it right."
When it is your mistake, don't put procedures in place that burden the customer in order for them to receive the resolution they seek. For instance, I've purchased defective electronic items from a well known electronics retailer in the past. When I have returned those items, I have always been offered a refund or exchange. In every instance the Sales Associate has been pleasant and apologetic for the inconvenience I might have experienced. However, and here is what gets me every time, in order to receive a refund, I must give them quite a bit of identifying information. I then have to sign some form. I feel a little like they are doubting my integrity, even implying that I might be cheating them. And, it just takes longer to get my refund than it did to purchase the product originally. Should that be the case?

An Appeal for Good Service

I was listening to the morning drive time radio program today. It was pretty much the usual stuff--lots of humor, weird news, interviews with stand-up comedians, and the occasional smattering of rock-n-roll. To me, one of the appealing qualities of these kinds of programs is that the hosts can become very familiar and will be very open about any and all things, even very personal matters. This morning was no different.

But, something interesting occurred. One of the hosts began to complain about not receiving his morning paper, repeatedly. He suggested that the delivery person had forgotten where he lived. As is often the case with radio personalities, he used his forum to rant about his poor experiences. Mind you, he described himself as a newspaper lover and does not like to receive his news in other formats. So, he is the core newspaper audience.

Because this program has a very large audience, it took no time for someone at the Newspaper Company in question to send an e-mail to the program. The hosts read the e-mail on the air. Guess what? No apology for the break in service, no offers to correct the problem in a personal way, only the standard corporate spiel about having over 1M readers, a delivery failure rate of less than 1%, and a better performance rate than the industry standard. Then the e-mail went on to offer the 1-800 number to call when you do not receive your paper.

Can you guess how the radio personality responded to the e-mail?

Is this a missed opportunity for the Newspaper Company in question?

What could have been done differently?

(By the way, someone at the Newspaper Company in question gets it. They e-mailed 15 minutes later to personally apologize, provided their direct number and told the host that they would personally take of the problem and ensure that it does not happen again. Was this too late? Had the opportunity already passed?)

Great Presentations

Yesterday was the first LEAP presentation opportunity. While I was unable to see all of the presentations due to a schedule conflict, I was very impressed with the five I did observe. It was evident that everyone put a great deal of effort into making the presentations engaging and informative. In particular, everyone seemed relaxed and comfortable while in front of the group. This is an important hurdle for many when faced with the prospect of public speaking, but it does get better and easier the more you do it.

A couple of specific positives that I observed:

1. Leann's flannel board presentation was creative, engaging and so on target given that she was presenting about the Youth Services Coordinator's role. I loved the flow and the "story book" approach. And, it was short, but powerful. Shorter, focused, high impact presentations leave the audience with exactly the message or information intended. This is something to strive for!

2. While all of the presentations effectively told either the story of the role their mentor plays or about their mentor as a person, Nathan's presentation was very effective in bringing those stories together. When he was finished, we knew what was involved with being a Regional Manager, and we also gained a lot of understanding about how his mentor invests himself into the role. Nathan did this with humor and a very comfortable conversational style. Many, many seasoned speakers work for years to achieve that conversational tone. Employed correctly, this presentation style really connects with audiences. However, one drawback is that it is easy to lose focus. Keep that in mind.

Take the peer evaluations very seriously, as they are critical to improving your presentation abilities. Integrate them with how you felt while making your presentation. Reflect on the style and pacing. Think about your observations of the audience as you were presenting. Doing these things will help each of you improve on already solid foundations.

I am really looking forward to seeing the next round of presentations.